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Leveraging Engineering:
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Monitoring and Measuring Functionality:
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Keeping Adaptable and Adaptive:
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Οι μεθόδους εμπορίας αλληλεπιδρούν πλέον σημαντικά με την επιτυχία ή αποτυχία ή την αποτυχία ή ελλιπή επίδοση καταστήματος στο σύγχρονο εμπόριο. Αν υιοθετείται σωστά, το visual merchandising οδηγεί τους πελάτες στα κατάλληλα προϊόντα, αυξάνει σημαντικά τις πωλήσεις των προϊόντων και δημιουργεί αποτελεσματικά μια ποιοτική εμπορική εμπειρία. Αν όμως δεν σωστά, μετατρέπεται τους πελάτες… μακριά.

Το Εμπορική προώθηση περιλαμβάνει όλες τις τις σχετικές ενέργειες προτείνονται στα καταστήματα με συστηματική διαδικασία και οργάνωση για την βέλτιστη προβολή των προϊόντων τόσο στις βιτρίνες, όσο και στα υπόλοιπα τμήματα του καταστήματος. Προκειμένου να προσελκύσεις μεγαλύτερο αριθμό επισκεπτών και στο, υπάρχουν πολλοί εύκολοι τρόποι που θα μπορούσες δοκιμάσεις."

Κατάρτισε μία στρατηγική επικεντρωμένη στο πελάτη.
Η κατάκτηση των συγκεκριμένων πρακτικών ξεκινά με την σωστή ενημέρωση και κατανόηση. Δεν υπάρχει κανείνας πιο κατάλληλος και αξιόπιστος για να σε καθοδηγήσει από τους ίδιους τους πελάτες. Είναι βασικό να εντάξεις τους πελάτες στο σχεδιασμό καινοτόμων προσεγγίσεων της στρατηγικής σου και ο πιο τρόπος να το υλοποιήσεις είναι να κοινοποιήσεις αυτούς.

Δώσε προσοχή στο βιτρίνα.
Εκκίνησε επιλέγγοντας το κατάλληλο θέμα στο βιτρίνα σου. Μην ξεχνάς ότι ο ρόλος της είναι να προσελκύσει την προσοχή των περαστικών και των πελατών και παράλληλα να τους καλωσορίζει εντός του καταστήματός σου. Οι καταστηματάρχες μπορούν να το επιτύχουν χρησιμοποιώντας έντονα χρώματα, σεβόμενοι το σύνθεση που έχουν επιλέξει και διατηρώντας όλα να “αστράφτουν” από λευκανσία. Παράλληλα, μια καλή τεχνική είναι να τοποθετήσεις προϊόντα ¨κλειδιά” στο ύψος των ματιών και με τα αντίστοιχα κουτιά να παρουσιάσει κάποια γεωμετρικά σχήματα.

Εκμεταλλεύσου το προσωπικό σου για την έκθεση των τα προϊόντα.
Το Visual merchandising δεν περιορίζεται μόνο στην έκθεση κωδικών στην επιφάνεια πώλησης. Οι εργαζόμενοι μπορούν να παίξουν σημαντικό κομμάτι στην παρουσίασή τους. Αν παραδείγματος χάρη διαθέτεις ένα κατάστημα ενδυμάτων, αυτά διαφημίζονται πολύ αποτελεσματικότερα όταν τα προβάλλει η πωλήτρια του καταστήματος από το να στέκονται πάνω στην κρεμάστρα. Φρόντισε το προσωπικό σου που θα σε βοηθήσει στην προσπάθεια να έχει την κατάλληλη εικόνα της ενέργειας, έχοντας τη κατάλληλη εμφάνιση και να συναρμολογείται με το concept της ενέργειας, έχοντας τη σωστή εμφάνιση.

Ενσωμάτωσε την τεχνολογία στην επιχείρησή σου.
Οι σημερινοί καταναλωτές έχουν πολύ καλή επαφή με την ψηφιακή προσέγγιση, ιδιαίτερα από τη στιγμή ξεκίνησε η κρίση. Τα τεχνολογικά εργαλεία αναβαθμίζουν την αγοραστική εμπειρία και κινητοποιούν τους καταναλωτές να συνδράμουν αλληλοπροστατευόμενοι. Τα ηλεκτρονικά ταμπλέτ μπορούν να παρουσιάζουν στοιχεία merchandising προϊόντων για τα προϊόντα και να βοηθήσουν τους καταναλωτές να κάνουν τη σωστή επιλογή.

Χρησιμοποίησε την μέθοδο “δοκιμάστε πριν αγοράσεις”
Για πολλούς εμπόρους, ιδιαίτερα στο εξωτερικό, πρόκειται για ένα “επιτυχημένο” κανόνα. Μπορείς να εγκαταστήσεις ένα “σταθμό” επισκεπτών που θα έχουν την ευκαιρία να δοκιμάσουν κάποιο δοκιμαστικό και να εξοικειωθούν με τα προϊόντα, αποκτώντας μια εξατομικευμένη επαφή με αυτά.

Καταγράψτε δεδομένα
Για να εξελίξεις τις μέθοδοι του visual merchandising είναι αναγκαίο να συλλέγεις δεδομένα. Υπάρχουν αρκετές χρήσιμες μετρήσεις στο λιανεμπόριο και KPIs, που θα σου δώσουν μια ευανάγνωστη εικόνα, όμως αυτό που ποτέ πρέπει να απορρίπτεις είναι οι πωλητικές επιδόσεις που σημειώνεις ανά κλάδο.

Καταχώρησε ένα λογισμικό λιανικής
Οι καταστηματάρχες της λιανικής εξαρτώνται στις αμέσως πραγματοποιούμενες αγορές, ιδιαίτερα όταν περιμένουν στην σειρά για να πληρώσουν. Μπορείς να αξιοποιήσεις αυτή την παρακολούθηση προς όφελός σου και να τραβήξεις την περιέργεια τους με ένα POS (Point of Sale). Βοηθά στην επιτάχυνση των πωλήσεων και κινητοποιεί τις συναλλαγές τις τελευταίες στιγμές. To Απλό POS, για παράδειγμα, είναι το πρώτο στο είδους σύστημα οργάνωσης καταστημάτων λιανικής που εκτελεί στο σύννεφο μέσω του web browser και δεν απαιτεί εγκατάστασης. Πρόκειται για ένα προϊόν, που δίνει τη δυνατότητα για ένα πλήρες σύστημα με εξοπλισμό, το οποίο περιλαμβάνει σύστημα POS, σαρωτή γραπτού κώδικα, ταμειακή μηχανή, συρτάρι ταμείου κι εκτυπωτή ετικετών, αλλά έχει πλεονέκτημα το σημείο ότι προσφέρει τις υπηρεσίες του και με απλή σύνδεση στο διαδίκτυο είτε από υπολογιστή και τάμπλετ, είτε ακόμη κι από ένα κινητό τηλέφωνο.